CoatTale is a mobile marketplace where people can resell or donate used clothing. The app gives the users the option to write fun stories for their clothing.
I came up with the idea because coattail reminds me of the phrase, “riding someone’s coattail,” giving the status of second, third, or fourth place and lower. So I thought of a second-hand clothing store.
LOGO IDEATION
INTERFACE SKETCHES
COMPONENTS
USER JOURNEY
WIREFRAMES
COMPS
PROTOTYPE