CoatTale is a mobile marketplace where people can resell or donate used clothing. The app gives the users the option to write fun stories for their clothing.

I came up with the idea because coattail reminds me of the phrase, “riding someone’s coattail,” giving the status of second, third, or fourth place and lower. So I thought of a second-hand clothing store.
LOGO IDEATION





INTERFACE SKETCHES
COMPONENTS

USER JOURNEY

WIREFRAMES

Launch

Store Home

Upload Image

Select Images

Story

Thank you

Profile
COMPS

App launch

Profile

Home

Upload images

Select Images

Write Story

Thank you
PROTOTYPE