School Nutrition Association

Web Design, Brand Messaging, Digital Assets

Client: School Nutrition Association​​​​​​​
Deliverables: Website visuals, content writing, brand messaging, digital assets
Role: Graphic Designer & Content Strategist
The School Nutrition Association (SNA) advocates for nutritious meals and sound policies that support children’s health and well-being nationwide. Tasked with modernizing their digital presence, I developed a refreshed visual identity and a cohesive content strategy that speaks to school nutrition professionals, policymakers, and families alike.
Objective: To elevate the SNA’s online brand experience through vibrant, accessible design and clear, mission-driven messaging that highlights their advocacy, resources, and community support.
My Approach:
I developed a modular content system and applied it across print, digital, video, and social platforms:
- Established a visual hierarchy for educational resources.
- Integrated, inclusive, clear, and responsive layouts.
- Aligned messaging with SNA's advocacy goals and partner requirements.

Highlights:
Web Analytics: The Food Allergy Resource Center received over 1,500 views with an 83% engagement rate. The “Big Nine Major Allergens” page was a top performer.
Newsletter Campaigns: Featured in SNA SmartBrief and SN Express, reaching over 120,000 recipients with measurable click-through and engagement rates.
Social Media: Content posted on SNA platforms achieved over 1,900 impressions and continued to show growing follower counts across Twitter, Facebook, Instagram, and LinkedIn.
Print Exposure: Preview of full-page and multi-page content slated for the May/June issue of School Nutrition Magazine, targeting 26,000 subscribers.
Featured Work
Q1 2024 Analytics Report – Food Allergy Resource Center
Purpose: Provide clear, digestible performance metrics to internal and external stakeholders.

Deliverables:
- PowerPoint deck design (clean, stat-forward visuals)
- Storytelling through data, focusing on actionable insights

Outcomes:
- 1,582 page views, 83% engagement rate.
- 120,000+ newsletter recipients reached across 3 platforms.
Print Collateral: School Nutrition Magazine & Conference Materials​​​​​​​
Purpose: Drive awareness for food allergy education via SN Magazine and SNA’s Annual National Conference

Deliverables:
Full-page magazine ad, flyer, and 4-page article layout
Event signage, digital banners, and print-ready handouts

Design Notes:
Consistent use of color hierarchy and icons for readability
Content adapted for parents, directors, and foodservice workers
This promotional flyer was designed for the School Nutrition Association’s ANC 2024 (Annual National Conference), highlighting exclusive brand visibility opportunities for exhibitors. The layout blends vibrant visuals with clear, structured information to drive ad sales for both digital and print placements at the Boston Convention & Exhibition Center.

This promotional flyer was designed for the School Nutrition Association’s ANC 2024 (Annual National Conference), highlighting exclusive brand visibility opportunities for exhibitors. The layout blends vibrant visuals with clear, structured information to drive ad sales for both digital and print placements at the Boston Convention & Exhibition Center.

Social Media & Email Campaign Design
Purpose: Expand reach and drive clicks to key webpages.
Approach:
Created social media graphics optimized for Instagram, Facebook, and LinkedIn.
Designed newsletter cards with clear CTAs and tracking-enabled URLs.
Highlights:
Posts reached 1,900+ users with strong engagement (28 reactions, 27 clicks).
Email open rate: 33% (Directors: 45%).
To support the School Nutrition Association’s refreshed brand identity, I developed a series of engaging social media captions and visuals designed to amplify their mission across platforms. These posts were crafted to highlight advocacy work, promote nutrition programs, and celebrate the heroes behind school meals—all while maintaining a consistent, approachable tone aligned with the updated digital content strategy. Each post was optimized for clarity, warmth, and shareability to connect with educators, parents, and policy supporters alike.
To support the School Nutrition Association’s refreshed brand identity, I developed a series of engaging social media captions and visuals designed to amplify their mission across platforms. These posts were crafted to highlight advocacy work, promote nutrition programs, and celebrate the heroes behind school meals—all while maintaining a consistent, approachable tone aligned with the updated digital content strategy. Each post was optimized for clarity, warmth, and shareability to connect with educators, parents, and policy supporters alike.
To support the School Nutrition Association’s refreshed brand identity, I developed a series of engaging social media captions and visuals designed to amplify their mission across platforms. These posts were crafted to highlight advocacy work, promote nutrition programs, and celebrate the heroes behind school meals—all while maintaining a consistent, approachable tone aligned with the updated digital content strategy. Each post was optimized for clarity, warmth, and shareability to connect with educators, parents, and policy supporters alike.
To support the School Nutrition Association’s refreshed brand identity, I developed a series of engaging social media captions and visuals designed to amplify their mission across platforms. These posts were crafted to highlight advocacy work, promote nutrition programs, and celebrate the heroes behind school meals—all while maintaining a consistent, approachable tone aligned with the updated digital content strategy. Each post was optimized for clarity, warmth, and shareability to connect with educators, parents, and policy supporters alike.
To support the School Nutrition Association’s refreshed brand identity, I developed a series of engaging social media captions and visuals designed to amplify their mission across platforms. These posts were crafted to highlight advocacy work, promote nutrition programs, and celebrate the heroes behind school meals—all while maintaining a consistent, approachable tone aligned with the updated digital content strategy. Each post was optimized for clarity, warmth, and shareability to connect with educators, parents, and policy supporters alike.
To support the School Nutrition Association’s refreshed brand identity, I developed a series of engaging social media captions and visuals designed to amplify their mission across platforms. These posts were crafted to highlight advocacy work, promote nutrition programs, and celebrate the heroes behind school meals—all while maintaining a consistent, approachable tone aligned with the updated digital content strategy. Each post was optimized for clarity, warmth, and shareability to connect with educators, parents, and policy supporters alike.
To support the School Nutrition Association’s refreshed brand identity, I developed a series of engaging social media captions and visuals designed to amplify their mission across platforms. These posts were crafted to highlight advocacy work, promote nutrition programs, and celebrate the heroes behind school meals—all while maintaining a consistent, approachable tone aligned with the updated digital content strategy. Each post was optimized for clarity, warmth, and shareability to connect with educators, parents, and policy supporters alike.
To support the School Nutrition Association’s refreshed brand identity, I developed a series of engaging social media captions and visuals designed to amplify their mission across platforms. These posts were crafted to highlight advocacy work, promote nutrition programs, and celebrate the heroes behind school meals—all while maintaining a consistent, approachable tone aligned with the updated digital content strategy. Each post was optimized for clarity, warmth, and shareability to connect with educators, parents, and policy supporters alike.
“Designed with urgency in mind—bold typography, SNA’s core brand palette, and a stylized Boston skyline to emphasize place and deadline.”
“Designed with urgency in mind—bold typography, SNA’s core brand palette, and a stylized Boston skyline to emphasize place and deadline.”
Promotes the Annual National Conference with a bold, urgent call-to-action to register before the early bird deadline. The design combines SNA’s branding with an illustrated Boston skyline, reinforcing the event’s location and significance.
Promotes the Annual National Conference with a bold, urgent call-to-action to register before the early bird deadline. The design combines SNA’s branding with an illustrated Boston skyline, reinforcing the event’s location and significance.
“This playful web banner brings energy to National School Breakfast Week using summer-themed colors, food illustrations, and surfer-style typography.”
“This playful web banner brings energy to National School Breakfast Week using summer-themed colors, food illustrations, and surfer-style typography.”
These digital billboards were created for the School Nutrition Association to promote key annual campaigns and events through visually striking, web-optimized banners. Designed to be displayed across websites and digital platforms, each banner delivers a clear, branded message while driving audience engagement and event registrations.
These digital billboards were created for the School Nutrition Association to promote key annual campaigns and events through visually striking, web-optimized banners. Designed to be displayed across websites and digital platforms, each banner delivers a clear, branded message while driving audience engagement and event registrations.
Video Storytelling – Interviews with Food Allergy Advocates
Purpose: Humanize food allergy education by elevating real voices

My Role:
Scripted interviews, coordinated production, and edited final reels
Designed branded title cards and subtitles for accessibility

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